A. All good ideas must be argued now so it is essential to have a good proposal in order to communicate our intentions.
B. Rhetoric is the ancient art of persuasion. It goes back to the ancient Greeks.
C. How to write a good proposal? There are three parts:
Executive Summary (100 words) - purpose: to get the audience interested in the entire proposal; similar to the abstract of a scientific experiment; highlights the main point in order to hook the audience without them having to read the entire report
Introduction- includes the thesis/problem statement; foreshadowing of the conclusion in order to reveal upfront what the benefits are/ what ending will be.
Body (4 parts)
Current Situation- frames the problem and increases your credibility because it shows you know what you are talking about
Project Plan (methodology)- detailed plan of how to go about attaining the solution
Qualification Section- why am I/we, the writer/s, uniquely qualified to do this.
Budget- includes a timeline/schedule for our proposal including already established deadlines and personal deadlines in order to reassure the audience that you not only have a plan to get there but also a timely delivery.
Conclusion- return to the beginning and is sometimes a mirror to the introduction; summarizes very briefly the problem, how you are going to get there, and that the solution is a good one.
Monday, September 15, 2008
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